"Giving up is not an option!"

Imagesource: Peter Wolters van der Weij


Alpe d’HuZes: Cycling against cancer


On 5 January Suzanne Walter, managing director of B.I.P., received a very personal e-mail.


It came from Peter Wolters van der Weij, HR director at our client BALR. B.V., an international luxury-lifestyle brand with headquarters in Amsterdam. But the subject of Peter's message has nothing to do with luxury and lifestyle. He wrote: "I am going to take part in the Alpe d'HuZes sporting event and will try to cycle up this mountain four times on 4 June 2020." And then he explained what was motivating him: "Over the last few years I have lost both a friend and my father to cancer. And in the Netherlands alone nearly 47,000 people a year die of this disease. Not to mention the number of people who are suffering from cancer world-wide. People in the prime of life, who still had so many plans and dreams and were part of a family – who then, often after long suffering, had to say goodbye to them forever."


Alpe d’HuZes: Turning helplessness into energy

Alpe d'HuZes is a Dutch sport and fund-raising event, founded with the intention of turning the sense of helplessness, which the encounter with cancer may cause, into targeted energy – and to raise as much money as possible for cancer research and for improving the quality of life of people with cancer. Once a year, always on the first Thursday in June, around 5,000 participants, men and women, climb the Alpe d'Huez, by bicycle or on foot, running or walking, up to six times. The race day itself is a central part of a whole week's campaign, a special week full of solidarity, in which cancer is openly discussed for everyone. For many of those taking part have themselves lost people near to them through this illness.   


The goal: Donating to cancer research

"In memory of my father, and to raise as much money as possible for cancer research, to get rid of this disease, I am climbing the Alpe d’Huez with a team of nine family members as often as possible, in keeping with the motto: Giving up is not an option", Peter's message continues. The organiser's website states: "Alpe symbolises the difficult road which cancer patients travel. When we climb the mountain, we sense what it is like to break down, but every time we keep going on. Giving up is not an option. Particularly since we want to gather as much money as possible for cancer research." Since it was launched in 2006, the Alpe D'HuZes event has raised more than € 174 million in total donations. The money goes solely to top-ranking and relevant scientific cancer research. "We hope that our children will later be able to say: “Dying of cancer? That's all in the past", says the website further on.   


Victory over cancer by stages

The Alpe d’Huez mountain is known in the Netherlands as one of the principal mountains in the Tour de France, on which Dutch riders have traditionally been successful. The climb begins in Le Bourg d'Oisans, the route is almost 14 km long and has an average incline of 7.9 percent. Participants span an overall altitude of 1,061 metres and travel 21 curves. On every curve on the Alpe d’Huez stands a sign with the name of one or two of the stage winners in the Tour de France. Here on the Alpe d’Huez the committed cyclists, runners and walkers pledged to this fund-raising event will be remembered differently in the annals – through their battle against one of the cruelest scourges of humanity, cancer.


Follow our example – every donation helps!

Of course B.I.P. agreed to Peter's request for a donation. And we would further like to support Peter Wolters van der Weij and his exemplary commitment to cancer research by means of this blog article. So here is our request to you: follow our example and support Peter likewise with your donation to his battle against cancer. Just click here to find out more and to make a donation online:





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